When Boys and Girls approached us with the second in a series of 3D worlds for Fitbit, we were tasked with creating a magical, enchanted secret garden for Mother’s Day. We wanted to evoke the beauty of spring whilst incorporating sports and fitness to appeal to the Mother’s day consumer.
The sports we chose attract young mums, but not only that. They are about endurance, strength and commitment. These are all qualities we see in mothers and that is part of what we are celebrating on Mother’s Day.
Take a look here.