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Dark Energy Films approached us to collaborate with them and DigitasLBi on the creation of a series of social films for Pringles.

For each film we were tasked with re-imagining, designing and animating the ‘epiphany moments’; the fantastical worlds our heroes become immersed in when taking a single bite of the flavours. We were encouraged to explore bold and quirky avenues for the animations, and as massive fans of mixed media, we couldn’t be happier. We worked closely with our friend, live-action director Chris Strong from Dark Energy Films and Matt Watson from DigitasLBi, to come up with these surreal worlds.

The result is six fantastical and funny films with distinctly different animations for each epiphany moment, transporting the viewers into the world of Pringles flavours. Watch here.