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Pringles “Behind the scenes”

Ever wondered what our process is? Or what goes into making a mixed media animation?

Our Pringles project was a mixed media explosion. We used live action, stop motion, cel, 3D and 2D animation and blended them into what became our Pringles campaign.

We collaborated with skilled food experts; hand picking individual pieces of corn, amazing actors, location scouts, and the wonderful live action team in South Africa.

We then brought everything back into our bakery to blend all the ingredients together using cel, 2D and 3D animation and cooked it to perfection.

Here’s a peak into how we do it.